Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Bolster is further by including curated articles that have important industry information and market trends.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. When was the last time you evaluated your communications program? True or false?

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. The countdown is on! Volunteer learning journey.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. Futurist thinking. Cryptocurrencies.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. Young professionals.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Associations Now

AUGUST 18, 2019

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it.

Strategy 80

Strategy Kansas Revenue Newsletter 80

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

WBT Systems

SEPTEMBER 12, 2017

“Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Send a post-conference newsletter to attendees. Give attendees a call to action.

Conference 210

Conference How To LMS Newsletter 210

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Unlocking Revenue by Driving Learner Engagement. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. In this article, we’ll explore the key features of the platform and how our community app builder works. This flexibility ensures that your community app remains dynamic, informative, and entertaining.

Revenue 36

Revenue Content Social Media Cost 36

MemberClicks

OCTOBER 25, 2022

It helps you: Make decisions about where to invest your time and budget Understand your members more Can help you personalize your communications Predict revenue and goal opportunities. and even lost opportunities for revenue. If you want more tips on that, check out our other article all about it here.

Software 52

Software Process Communications Newsletter 52

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. If your mission is to champion the industry, every article should advocate for your members. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

SBI

AUGUST 29, 2018

Many associations need a reliable source of non-dues revenue, and income from sponsorships is a crucial part of their ability to serve their membership and advance their mission. Consistent Communication. Place a “Sponsor Spotlight” in your monthly newsletter. Sponsors are supporting the association for a reason.

Newsletter 63

Newsletter Revenue Survey Cost 63

Higher Logic

FEBRUARY 7, 2019

Pay consistent attention to terms customers are using when communicating via online communities, social media platforms, industry publications, or even customer/prospect/competitor websites. Alex pointed out that understanding the real impact of your automated campaigns on revenue can be a frustrating pain point for marketers.

Marketing 149

Marketing Video Resources Content 149

Association Adviser

MAY 14, 2013

Read about the other three in this article by Mike Michalowicz. Why Email Newsletters Won’t Die. This is good news for associations who rely on email to communicate with members. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

In this article, Howie Jacobson discusses how you sabotage your own creativity and what to do to prevent it. Do the publishing experiences of the associations in this article reflect your association’s member communications? ASAE 2012 Marketing Membership & Communications Conference. TJ Raphael. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate different association management software options to help you do just that. Generate revenue. Manage membership data and communications. Manage membership data and communications. Dashboards.

Membership Management 78

Membership Management Software Directory System 78

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. I know of one organization that requires speakers to submit an article along with their other materials. Have a great article from a speaker?

Content 60

Content Tips Video Newsletter 60

MemberClicks

APRIL 5, 2022

From hosting events to promoting local businesses to advocating for community and supporting charities, chambers are the real superheroes of their community. In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. But fresh ideas can be hard to come by!

Directory 52

Directory Social Media Video Discount 52

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. Presenters: Tim Zanker, CEO of O’Keefe Communications. Rachel Schwerin, Senior Producer at O’Keefe Communications.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Increasing revenue and membership with podcasts. It’s time your association gets a podcast too.

Content 150

Content Education Products millennials 150

Association Adviser

JULY 16, 2013

5 ideas in this article. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Shanna Mallon. Socialmouths. Which Tactics Work Best for Email Marketing?

Directory 60

Directory Newsletter Email Marketing Social Media 60

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your What is member retention?

Process 52

Process Strategy Tips Discount 52

Association Adviser

JANUARY 16, 2013

Key points from each of the articles are summarized. ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. Does your association have a magazine, newsletter, directory or website in need of revival? How Will You Teach Yourself to Fly in 2013?

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

MARCH 19, 2013

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival?

Georgia 60

Georgia Directory New York Newsletter 60

Aaron Wolowiec

MAY 3, 2016

As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs past their prime.

Education 100

Education Newsletter Report Process 100

Expo Logic

OCTOBER 23, 2020

To help you navigate new challenges faced when planning a virtual event, like how to keep attendees engaged or ways to provide valuable sponsor programs, we’ve outlined the basics for creating a virtual conference in this article. Events, both in-person and virtual, rely on sponsorship programs to drive revenue and provide value.

Conference 36

Conference How To Newsletter Video 36